1. Sensory-based evidence

Find a way to get a first-hand experience of the training before you commit to spending a lot of money. Rely on your own experience of the training. A live experience, such as a free preview, is best. A videotape is next best. If that's not available, an audiotape will give you at least an auditory experience of the trainer. If you can't get any of these, at the very least ask for the names and phone numbers of several people who have completed the training you are considering. If they liked the training, ask “What specifically did you like?” and “What specifically can you do now as a result of the training that you couldn't do before?” Some trainers act like an expert or make you feel good in the seminar, but do not teach you skills or abilities that you can apply immediately and automatically in your life.

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