5. Demonstrations versus Information

Do you get live demonstrations of the methods being taught, or do you only get a long string of words, a “core-dump” of information that would be much cheaper to read in a book? Research repeatedly demonstrates that over 80% of the impact of communication is nonverbal. This means you'll get a much more complete understanding of any method if you observe a demonstration than if the trainer only tells you what to do. We once went to an expensive training taught by a well-known author who essentially read his book aloud to the audience (for a fee of $6,000 per day!). There are many ways in which the trainer can demonstrate methods to you. The trainer can ask for a volunteer from the audience with whom to demonstrate or role-play. The trainer can bring in a “naive client” or can invite the entire group to participate in an experiential process that provides a demonstration of what she is teaching.

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