Steve Andreas > Books Authored > Six Blind Elephants > Chapter 7 | |
“Reframing” is a general term that has been used for a wide variety of different communication patterns, some of which change scope, while others change category directly. Reframing is a metaphorical term that literally means to put a different “frame” around an event so that someone will respond to it differently. A frame is a boundary that specifies the scope of an experience, at the same time that it provides a context for it.
The width and character of a frame may introduce content that may change how we view what is inside it. Think of any image... and then notice how different it looks when surrounded by an elaborate baroque gold leaf frame, compared to a narrow plain aluminum frame, or a frame made of weathered barn wood. What differences do you notice in the image itself when it is surrounded by these different frames? ...
The kind of frame categorizes what is inside the frame and may change the lighting or other qualities of the image in the frame. A baroque gold frame categorizes the image as being from the distant past, and the surface of the image may take on the dark, aged character of an old oil painting; an aluminum frame indicates a more contemporary image, and the coloring and surface of the image may become clearer and brighter. Weathered barn wood provides a more rustic context. When you experiment with frames, use the same kind of frame, in order to avoid introducing this kind of content and categorization, so that you can explore the effect of scope alone.
Using the distinctions of scope and category, we can be much more specific about exactly how different kinds of reframing work. Several of the NLP reframing or “sleight of mouth” patterns discussed below are based on a shift to a larger scope. (The patterns that change category directly will be discussed in the following chapter.)